The Koomalooma brand.
Our logo, colour and type, and the thinking behind them. A reference for press and partners.
Brand kit
Download the brand kitLogo
The wordmark is our name in lowercase. The two linked loops in “koo” are the mark, which stands alone where the full name won’t fit, such as an app icon.
Give it room
Keep one mark of clear space on every side of the logo, and follow the rules below.
= clear space
Do: Navy on light, white on navy.
Don’t: Recolour it outside the palette.
Do: On a photo, give it a navy backing.
Don’t: Leave it on a busy photo with nothing behind it.
Do: Scale it evenly and keep it upright.
Don’t: Skew, stretch or rotate it.
Do: Below 24px tall, switch to the mark.
Don’t: Shrink the wordmark until the letters blur.
One deep navy
Koomalooma Navy carries the brand. White and a quiet grey scale do the rest, so the navy always reads as ours.
Koomalooma Navy
#01075F
White
#FFFFFF
Ink
#111827
The device’s own sans
We set everything in the sans serif your device already has: San Francisco on Apple, Segoe UI on Windows. There’s nothing to download, so text appears straight away.
Aa
Low prices every day.
Bold
The few words that lead a page
Semibold
Titles and buttons
Regular
Reading, at a 1.6 line height
San Francisco · Segoe UI · Inter · system-ui